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Aaron
Keppel, of id (id) n., graduated from the School of Visual Arts in New York City with majors in both sculpture and printmaking.
After a lifetime of making art and fifteen years as an exhibiting fine artist and owner of his own graphic design firm, he
began to look around for a new artistic challenge. Longing to return to a three-dimensional medium, Aaron knew his next art
form would be sculptural in nature. The only other requirement was that it demonstrate a sense of playfulness and joy. With
these two ideas in mind he made a life-changing decision to become a milliner.
His strikingly unique hat designs
absolutely live up to this standard of "playful sculpture," giving women of style a variety of options for self-expression.
While still a young line, id (id) n. is beginning to get noticed. Fans of couture saw an id design
original on exhibit at the Museé du Chapeau in Chazelles-Sur-Lyon France. Millions more saw Aaron's hats on Jan
Rushton "The Hat Lady of NYRA." Rushton wore id designs for all her Fox Sports TV and New York Racing Association
channel Segments, leading up to and on the day of the Belmont Stakes. In addition id (id) n.
hats have appeared on such notables as author Amy Fine Collins at numerous openings and society benifits.
So what makes id hats so visually arresting? The distinctive shapes
for starters. All id designs are hand-crafted creations, artfully blending historical fashion influences with contemporary
styling. Add to this deluxe materials and quality workmanship, including hand-dyed straws and custom trimmings, and the result
is a millinery creation that cannot help but be noticed.
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